Hardblocked tags will display a pop-up saying “This content has been hidden.” There is no way to know if a tag has been hardblocked on iOS without searching for it on the iOS app. Softblocked tags will appear to be searchable but have no search results (with some sort of cheeky message about not finding anything). If it’s banned you will generally get one of two results depending on the type. The only way to determine if a tag has been banned is to search it. How do you identify a banned tag and how do you know which type it is? If you’re accessing tumblr via any other browser or app, even Chrome or Safari on iOS, the only ban that directly affects you is the first one. IMPORTANT NOTE: The new hardblock system ONLY applies to the iOS app. Also, if the OP uses a banned tag, any reblogs will be hidden on all iOS dashboards regardless of the reblogger’s tags. This applies to both tags on reblogs and original posts. Hardblocked on the iOS app (as of version 22.5.1) – Posts tagged with these words are unsearchable + hidden on iOS dashboards.On the iOS app, these tags are now hardblocked (type #2). These seem to be the same tags that have been softblocked since the Original Purge. Softblocked on all platforms – Posts tagged with these words are unsearchable on all browsers and apps but will still appear on your dashboard (as long as you’re not using the iOS app).What I would like to offer instead is a bit more information on how these banned tags seem to work and what you can do to mitigate the damage from this disaster of an update.
This is honestly for the best, since with the extreme number of banned tags that currently exist (and still growing!), I’ve come to realize I just do not have the time, energy, or mental health capacity to continue this project right now. I’ve been compiling my own comprehensive list of banned tags for the past couple days and was planning to post them, but it looks like someone beat me to the punch and there’s now a whole blog dedicated to collecting them and multiple posts with fairly extensive lists so far! With that in mind, I’m going to continue adding to my list of banned general/fandom tags above, since I feel those are the most important to single out and be aware of, but I’ve decided to forgo posting my own complete list and let take over as the primary resource. Obviously these are not the only tags that have been banned but they’re the most commonly used for content creators and the least obvious so I wanted to put them right up front to spread awareness. I can only assume that some of these will be walked back eventually once the backlash becomes great enough (as they did in the Original Purge), but until that happens we’re left managing this mess as best we can.Īnd in case you’re thinking to yourself “surely it can’t be that bad,” here are all of the general/fandom tags I’ve found so far that are now hidden, from both searches and dashboards, on the iOS app (more under the cut):
I don’t know how these tags could’ve possibly ended up on the banned list, but my guess based on my findings and tumblr’s general level of competence: a bunch of blogs flagged as explicit were scraped and all of the tags that were used x amount of times were dumped into a “banned tag” database and never checked by a real human. In fact, these tags are so ubiquitous you would be hard pressed to find a single tumblr user that doesn’t regularly use at least some of them, especially content creators. While most of the banned tags are at least somewhat logical (nsfw, porn, kink, etc) there are also a significant number that have no relation to “sensitive content” whatsoever. It was only after I started noticing how many posts were missing on iOS, investigating exactly which tags caused them to be blocked, and making my own list that it really sunk in.
When I made my original Tumblr Purge 2: Electric Boogaloo PSA, I knew the situation was bad, but I still had no idea how bad.
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